Privacy Policy

At AS Bullishify Private Limited (“FirstDemat”, “we”, “our”, or “us”), we value your privacy and are committed to protecting your personal and financial information. This Privacy Policy explains how we collect, use, store, share, and safeguard your data when you access or use our website, mobile applications, trading platforms, or any of our services.

This Privacy Policy applies to all users of our website, trading platforms, mobile applications, and associated services. By using FirstDemat, you consent to the collection, use, and processing of your information in accordance with this Policy.

Information We Collect

• Identity and contact details (name, mobile number, email, address)
• KYC information (PAN, Aadhaar or other officially valid documents)
• Bank account details and payment-related information
• Photographs and signatures (as required for KYC and regulatory purposes)
• Trading, transaction, and account activity data

How We Use Your Information

• Account opening, verification, and KYC compliance
• Processing transactions and maintaining trade, margin, and account records
• Sending trade confirmations, alerts, contract notes, and account statements
• Compliance with SEBI, Exchanges, Depositories, and other statutory obligations

Sharing of Information

• Regulatory authorities such as SEBI, NSE, BSE, MCX, NSDL, CDSL, and our Depository Participant SHRI KRISHNA SHARE BROKERS PRIVATE LIMITED, as required by law
• Authorized service providers engaged for KYC verification, payment processing, IT support, or compliance functions

Data Security

We implement reasonable and industry-standard security measures to protect your personal information against unauthorized access, misuse, alteration, or disclosure.

Data Retention

We retain your personal information for as long as your account remains active and thereafter for the period required under SEBI regulations, exchange norms, depository rules, and other applicable laws.

Even after account closure, certain records may be retained to meet legal, regulatory, audit, or dispute-resolution requirements.

Communications

We may send you account-related communications, alerts, service updates, and regulatory notifications via email, SMS, calls, or other electronic means.

Third-Party Links

Our website or platforms may contain links to third-party websites or tools. FirstDemat is not responsible for the privacy practices, security, or content of such external websites.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in laws, regulations, technology, or business practices. The revised Policy will be published on this page with the updated revision date.

Contact / Grievance Officer

If you have any questions, concerns, or complaints regarding this Privacy Policy or the handling of your personal data, please contact our Grievance Officer, Mr. Om Prakash Pandey, at [email protected].